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Southern Africa Direct: Gateway to the Undiscovered

Southern Africa Direct is a lifestyle & culture TV channel broadcasting on Sky 270 in the UK and worldwide here on the web. We are dedicated to telling the Southern African story through engaging, entertaining and informative multi-media content, while at the same time providing a comprehensive information resource for each of the countries on the sub continent.

Our viewers include travellers wishing to visit Southern Africa; business people interested in engaging with or investing in the region; members of the African diaspora; and people with a general interest in or love for the vibrant culture and scenic beauty of this largely undiscovered land.

We would love to hear what you think about Southern Africa Direct and what you would like to see more of on our channel. You can contact Southern Africa Direct here.


About the company


Founded by four entrepreneurs; Alan Joy, Pierre van der Hoven, Zenani Dlamini and Zwelakhe Mankazana, Southern Africa Direct comprises a diverse team of media and communications experts with knowledge and experience in international television and radio broadcasting, mobile telecommunications, information technology, interactive services, marketing and public relations.

To create the engaging and unique viewing experience Southern Africa Direct (SA Direct on the Sky EPG) acquires and commissions TV programming to provide a full picture of all that the region has to offer. It provides sponsors and advertisers access to a uniquely targeted, affluent and adventurous demographic, with programming in the following three categories:

  • Lifestyle & Culture, including Heritage & History, Recreation & Leisure, Music & Entertainment and much more
  • Travel & Tourism, with features on Destinations & Places, Wildlife and Travel Information
  • Commerce, which includes profiles of Business & Industry, Investment Opportunities, Corporate Social Responsibility, MICE and Trade Information.

Southern Africa Direct works with a number of highly respected partners to deliver a seamless TV service that is of the highest quality. Content production and advertiser relations in Southern Africa are managed by Digital Sky Investments, the official licensed partner of Southern Africa Direct, based in Johannesburg. Brand development is by Interbrand with financial advisory services provided by PWC. Technical partners include Arqiva, Jingo and Scarlettec.

If you would like to partner with us or find out more about how we can help promote your company and services please contact us.